Over the years at CMS MAG we have seen it all. Many clients have shared their CMS-swap stories with us: their successes and, above all, their mistakes. And, of course, we can clearly discern which are the unmistakable signs that you must change your CMS or DXP immediately.
You should change your CMS if several of the following apply:
- It’s been months since your CMS was last updated: this is a clear sign that it has stagnated. Failing to evolve is harmful because the market and your competitors move forward. Not receiving security patches is almost worse.
- Your CMS lacks modern AI features: nowadays that is a cardinal sin. The content manager should already be assisting journalists and sparing them from repetitive tasks and those that do not add quality to the news copy.
- It is missing advanced features: modern digital newspapers already make use of advanced functions such as an intelligent paywall, live-blogging or minute-by-minute modules, CRM integration, and more. If your CMS does not offer these capabilities, it is probably time to pick another one.
- It is very slow: if modern content CMSs stand out for anything, it is their extreme speed. To achieve it they rely on cutting-edge infrastructure and special caching configurations so that everything happens at lightning speed. Readers love it and so does Google. If your pages are not in the green on Core Web Vitals, it is clearly time to change your CMS.
- It is very expensive: in Spain today there are excellent, very modern proposals with built-in AI available for a really low monthly fee. If you feel you are paying a lot for a CMS that has not evolved and is out of date, contact CMS MAG.
- The design is outdated: the design of a digital newspaper also matters; it can become a strong part of a news outlet’s identity. If the design is old-fashioned and audience figures are not good, many attempt to revitalise the product through a redesign. When the CMS is swapped it is often a good time to undertake that work too.
- Customer service is very poor: this factor is fundamental. If the company that provides the CMS lacks the right mindset, customer service will not be as immediate as a digital newspaper needs. Issues, stories and problems must be dealt with without delay and without excuses. If that is not the case, you need to change both CMS and technology partner.
- You suspect it is insecure: as we have seen, the lack of updates usually means security is not being worked on as it should. Incredibly, in Spain there have been serious hacking cases that ended up being reported to the police.
- The competition improved long ago: when your competitors modernise, it is a clear signal that you have to change your content manager. No business can afford to be technologically overtaken by its rivals.
- Nothing goes viral: modern CMSs also play a major role in content distribution and viralisation. Many come with schedulers that make it easier to publish at the optimum moment, and AI is already assisting editors in this field.
- Your content does not perform in Discover: nowadays, with the arrival of AI in search engines, Discover is the place media outlets should be focusing on to win mass Google audiences. Editorial strategy is of course key, but the CMS also has a lot to say here.
At CMS MAG we are specialists in CMS migration; we know the market inside out, study your case and recommend the ideal technology partner for you. If you wish to embark on this journey, the best approach is to take advantage and try CMS MAG GPT for free, the CMS MAG AI specifically designed to assist with CMS migrations.
- Original article written in Spanish, translated with chatGPT and reviewed in English by Jorge Mediavilla.
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