Once again, out of nowhere, the open web is getting back on the roller coaster of Google core updates with the May 2026 core update. As usual, we do not know what it consists of or anything else. We only know that we must pray that our beloved monopoly does its job well and truly prioritizes quality and not itself (YouTube, for example) even more.
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GfK DAM data on AI in Spain shows a bleak future for the open web
GfK DAM, the measurement provider recommended by the industry, invited a group of journalists to review the impact of generative AI and chatbots in Spain using data from its digital measurement. The data could not be clearer and shows that users still want to stay informed, but not so much through the media outlets themselves. And unfortunately, the bad news does not end here…
(more…)Condé Nast works as if Google traffic did not exist and this is the way
Google arrived with very good intentions, don’t be evil and all the rest and we swallowed it. It was a matter of going public and all those intentions dissolved like a sugar cube. Since then, we have lived at the mercy of Core Updates like someone watching a roller coaster, hoping that Google will finally do its job properly and genuinely prioritize quality. In the end, this never happens.
(more…)Some media outlets can now customize their publisher profile in Discover
Without announcing it publicly, Google has given many U.S. media outlets control over their publisher profile in Discover, a profile that usually begins with the URL profile.google.com/cp/ and is generally automatic and generated by Google.
(more…)A new study confirms that your traffic drop is not only due to AI Overviews, there is something else
We have spoken at length about Google AI Overviews and how they are taking a significant amount of organic traffic away from the open web by providing answers based on sources of questionable credibility and containing errors. Well, SEO expert Aleyda Solís warns us that there is more going on in Google Search thanks to a study.
(more…)Free Google Ads credit, why you shouldn’t use it
A new wave of free credit to invest in Google Ads is arriving in email inboxes and I think it’s good to quickly clarify why you shouldn’t use it, especially if you don’t really know what you’re doing. This will be the usual thing, since it’s credit for new accounts, especially aimed at beginners. There are plenty of reasons:
(more…)Create your professional digital newspaper for free in 2026
Nowadays there is a huge number of digital platforms that let you create a simple blog even for free, but in this article we are going to talk about how to create a professional digital newspaper, something that in 2026 requires a set of requirements and features that are necessary to succeed. In addition, you have to keep in mind that we are already fully immersed in the era of generative artificial intelligence (AI) and this brings some additional considerations.
(more…)Adobe acquires Semrush for 1.9 billion dollars.
Adobe and Semrush Holdings have reached an agreement valued at 1.9 billion dollars for the services of the latter, a well known company that provides SEO and GEO search data to businesses and media outlets, to become part of the former. Adobe already has a large array of products aimed at marketing professionals.
(more…)Google Search June 2025 core update ends: Check whether you won or lost audience
A few days ago we reported Google’s decision to launch a new Google Search core update. It began on 30 June and has now finished after just over half a month of rollout. Now, according to Google itself, the rollout is complete and it is time to see whether our site has climbed or fallen in Google’s rankings.
(more…)AVIF image: here are the reasons why you should already be using this image format
If you’re still using the JPG image format, it’s not exactly a big mistake, but you should know it’s no longer state-of-the-art. Some time ago, a new format called WebP outpaced it by a long shot and now a new format has become widespread that you should adopt right away: the AVIF image format.
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