Once again, out of nowhere, the open web is getting back on the roller coaster of Google core updates with the May 2026 core update. As usual, we do not know what it consists of or anything else. We only know that we must pray that our beloved monopoly does its job well and truly prioritizes quality and not itself (YouTube, for example) even more.
The little we know is what Google tells us on its social media channels:
As always, we recommend holding on until the core update has been fully rolled out and not panicking if audience numbers collapse in the middle of it. It is much better to wait until it is over, as there may be swings.
The limited information provided by Google points to an approximate duration of 2 weeks. We know that these core updates are global and can affect all kinds of sites around the world. These changes may also include Google Discover.
* Original article written in Spanish, translated with AI and reviewed in English by Jorge Mediavilla.
