Without announcing it publicly, Google has given many U.S. media outlets control over their publisher profile in Discover, a profile that usually begins with the URL profile.google.com/cp/ and is generally automatic and generated by Google.
Most websites have very simple profiles like CMS MAG’s, which is simply a link to the media outlet and the latest news. Some media outlet profiles are more advanced, such as El Nacional CAT’s, and include a follow button, the outlet’s social networks and Wikipedia information, but all of this is generated by Google. The new development is that, as we noted in the first paragraph, a small selection of U.S. media outlets can now customize their profile.
In this latest case, according to Search Engine Land (SEL), the text “Profile generated by Google” disappears and media outlets can configure their social profile. Specifically, they can add a custom banner, configurable links module, pinned posts and control over the order of social links, website links and content tabs.
SEL’s excellent research suggests that only 54 media outlets have these advanced profiles and not all of them are major outlets, but also local media outlets.
The same study considers that these advanced profiles, in which the media outlet takes control of its profile, have not produced changes in visibility in Discover, so they would be more of a feature designed to improve branding and navigation.
To see these new profiles, you can visit those of WSJ, The Dodo or The New York Post, for example.
* Original article written in Spanish, translated with AI and reviewed in English by Jorge Mediavilla.
