A new algorithm change was launched yesterday. Known as the November 2024 core update, this update is once again expected to refine the core of the system, with unpredictable implications for the websites Google crawls.
As always, information about it is not provided, leaving media outlets and the rest of the web community with no choice but to wait for its completion to evaluate the results.
The community on X (formerly Twitter) has reacted with all sorts of ironic comments, questioning whether Reddit will continue to gain more prominence or if this update will further diminish traffic to niche websites.
This is the first major update under the guidance of Nick Fox, the new head of Search (and advertising). However, logic suggests he likely hasn’t had much time to influence it and we might need to wait a bit longer to see if Google takes a new direction that could ease some of the criticism it currently faces.
Another big question is how AI Overviews will be affected by this update. We’ll be watching closely to check if they appear more frequently and how many users won’t be redirected to the original, legitimate source of the content, encouraging zero click search.
Let’s at least hope this update wraps up in just two weeks, giving us the peace of mind to enjoy the holidays with a clearer understanding of the impact. Often, even if measures are taken to recover traffic quickly, they usually don’t take effect until the next core update.
It’s important to remember that this update may not only affect Search but also other Google products that are highly popular and drive significant traffic to media outlets, such as Google Discover.
Note: Article originally written in Spanish, translated with ChatGPT, and reviewed in english by Jorge Mediavilla.
Leave a Reply