Adobe and Semrush Holdings have reached an agreement valued at 1.9 billion dollars for the services of the latter, a well known company that provides SEO and GEO search data to businesses and media outlets, to become part of the former. Adobe already has a large array of products aimed at marketing professionals.
Thanks to this acquisition, which we learned about via Twitter, Adobe will be able to use and integrate all Semrush data to improve its products and the performance of those marketing professionals campaigns. This rounds out what this lucrative group can already do with Adobe products, which include Adobe Experience Manager among many other products that already feature powerful and deep AI integrations.
Semrush SEO and GEO data can be a major beacon for all these marketing professionals who increasingly use generative artificial intelligence (AI) tools to promote their products or services.
“With its geolocation capabilities and more than ten years of SEO experience, Semrush helps brands improve their visibility and expand their reach. Semrush solutions respond to an increasingly important need for marketing professionals: staying visible in AI powered search”, the press release states. “With products such as AEM, Adobe Analytics and the newly launched Adobe Brand Concierge, Adobe is solving the main problems faced by brands that adopt applied AI. Together, Adobe and Semrush will offer a comprehensive solution that gives marketing professionals a global view of how their brands are perceived across owned channels, long reach marketing platforms, traditional search and the web as a whole”.
Adobe believes that brands that do not catch the AI train properly risk becoming invisible, so it relies on its range of products and now, thanks to this acquisition, on the geolocation potential of Semrush to address that risk. Semrush data will give marketing professionals more information and capabilities to increase their visibility in the constantly evolving current digital landscape.
The sale has been authorized by both boards of directors and if there are no regulatory obstacles and shareholders do not oppose it, it will be completed in the first half of 2026. According to the press release, Adobe already has 75 % of the voting power of the company it is acquiring secured.
What is Semrush
Semrush is a software as a service (SaaS) digital marketing platform that helps companies and professionals improve their online visibility, optimize their positioning in search engines (SEO), manage advertising campaigns (PPC), monitor competitors and generate optimized content thanks to features such as keyword research, competitor analysis and a long list of additional capabilities.
Some of Semrush competitors are Sistrix, Ahrefs, Moz Pro and many others. All of them have been important when it comes to providing information about the performance of campaigns, especially in Google products that send so much traffic, although it seems that in recent times Google no longer looks kindly on this and is working actively to prevent access to information through various measures among which, among others, the removal of the parameter &num=100 stands out, which makes crawling more difficult and more expensive.
- Original article written in Spanish, translated with AI and reviewed in English by Jorge Mediavilla.
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