AInnovación 2025 took place the 24th of September, the great celebration of artificial intelligence (AI) and content that CMS MAG organizes every year. If last year’s edition was a discovery for many, this edition has been the moment of consolidation despite the bad luck that Google, despite having an office in Spain since 2003 (according to what I checked in chatGPT), waited until 2025 to hold its first Publisher Day in Spain, among other events that directly competed with those showcased at AInnovación 2025.
Some will believe that this overlap in dates was a coincidence, but the truth is that at CMS MAG we have data indicating that Google knew in advance that AInnovación would be held on that date and Google’s appointments were arranged afterwards. Whether it was done out of malice or incompetence matters little, since AInnovación 2025 was an outright success.
That said, for 2026 we will not be as transparent with the information we publish, since some companies are unhappy with certain reports we release and sometimes maneuver in retaliation. CMS MAG’s editorial line regarding Google is certainly critical and is clearly explained in the talk that took place after lunch.
Putting the Google issue aside, AInnovación 2025 was again a great celebration full of high quality networking, reunions and of course major presentations of AI products that are already effectively empowering newsrooms. This is the complete list of talks and you can relive each one.
• 20:00 Welcome by Jorge Mediavilla (CMS MAG).
• 37:13 CMS & IA at Tecnavia with María Rosa Fernández.
• 56:23 AI in BAB Software’s CMS (Comitium) delivered by Gerard Artés.
• 1:30:40 Talk on how to switch CMS by Jorge Mediavilla (CMS MAG).
• 03:13:05 Content and AI at Atex (MyType) in a session by Sara Forni.
• 03:32:17 Automattic (Newspack) by Álvaro Gómez.
• 03:46:03 Presentation of the book “Gestores de contenidos (CMS) para audiencias masivas en 2025” by Jorge Mediavilla. Available on Amazon: https://amzn.eu/d/8VH8BCw
• 03:53:03 CMS and AI from Layout International (NewsPublish CMS). A presentation by Pedro Madrid.
• 05:49:01 Journalism and Big Tech roundtable with Jorge Mediavilla (CMS MAG).
• 06:26:40 Automattic talk on WordPress VIP delivered by José Ramón Padrón.
• 06:41:08 Protecmedia (Iter WCM) surprises with an original presentation by Carlos Ardila.
• 07:03:13 Talk “News media facing the challenges of AI” by Gonzalo Teubal, Director of AI Governance at Prisa Media.
• 07:52:00 Presentation of new AI features from Hiberus Media Labs (Xalok) by David Sancha.
• 08:20:45 Farewell and closing of AInnovación 2025 by Jorge Mediavilla (CMS MAG).
Without a doubt it was a great success that practically guarantees the staging of a new AInnovación in 2026. Anyone interested can already express interest, which is highly recommended since we will no longer be as open and transparent with information as we were in the past.
We must thank all the speakers who presented their CMS products with integrated AI, because thanks to them the event happens, Ilunion, the venue, for its excellent work, and all the audience, mainly from news organizations, who attended in person or watched the stream. Without you it would not have been possible either.
* Original article written in Spanish, translated with chatGPT and reviewed in English by Jorge Mediavilla.
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