The Ghost team has announced the release of Ghost CMS 6.0, a major update that above all enables the CMS to connect fully with social networks and feeds such as Threads, Bluesky, WordPress and Mastodon, among others. In short, the CMS has now been completely plugged into the open web.
Before going any further, it is worth remembering that Ghost is a major open-source alternative to the private platform Substack. It is designed specifically to make the creation and distribution of professional content across various channels genuinely straightforward. Following a successful crowdfunding campaign in 2013, it is now maintained by the non-profit Ghost Foundation. It also comes with built-in monetisation tools such as membership and newsletter systems, integrated analytics and much more.
Over the years, Ghost has positioned itself as a clear alternative to WordPress for editing a paid newsletter and building an audience, just as one does with Substack, but with the advantage that everything is open source.
The new social-media integration means readers can follow you on Ghost from all of those networks, establishing a direct, algorithm-free connection that you fully control, because the platform is open source. This direct, algorithm-free connection places creators firmly in charge of their own audience.
All of this is now much easier to monitor thanks to the CMS’s built-in analytics, developed in partnership with Tinybird, which make it simple to see in real time what works on each traffic channel. Integrated analytics show at a glance which channels are driving results in real time.
In its announcement, Ghost highlights the vast sums of money it has helped its customers earn over time and insists the CMS empowers them to connect with audiences and serve readers rather than advertisers. This focus on readers over advertisers is the engine of Ghost’s growth as traditional media struggle in the Google-and-OpenAI era. With the integrated subscription system, high-quality content can be created and paid for with ease.
The CMS can be tried for free, with pricing starting at just US$15 per month, although the principal features are unlocked from US$29 per month. Ghost starts at US$15 a month, with its main features opening up from US$29.
* Original article written in Spanish, translated with chatGPT and reviewed in English by Jorge Mediavilla.
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