A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
(more…)Journalism
This is exactly how Google Discover works
According to the SEO Director of the British newspaper The Telegraph, Harry Clarkson-Bennett, based on his own experience and the leaks that have occurred on the subject, this is exactly how Google works…
(more…)Intangibles in digital journalism
Someone I do not know said that the best things in life are not things. A book I read recently told me something similar by advising me not to invest my leisure time in things but in experiences. Things come and go, they deteriorate, they make you suffer, especially if they are very expensive and demand a lot of maintenance and attention, but experiences leave indelible marks in the memories of those who live them.
(more…)Google Search tests a new feature to choose sources for the Top Stories section
Google tests many things and not all of them end up working or being rolled out worldwide. In this case, it has been reported that they are testing in the United States and India a new feature that allows for a bit of personalization in the Google Search Top Stories module, one that traditionally stood out for sending a lot of traffic to media outlets, but which nowadays is also affected by AI Overviews.
(more…)Signs you must change your CMS now
Over the years at CMS MAG we have seen it all. Many clients have shared their CMS-swap stories with us: their successes and, above all, their mistakes. And, of course, we can clearly discern which are the unmistakable signs that you must change your CMS or DXP immediately.
(more…)At last, someone stands up for content creators in their battle with AI
Content creators have found a new superhero in Cloudflare and the good news is that it already handles around 20 % of all internet traffic.
(more…)It’s official: Google June 2025 core update launched
For some time, many observers had been pointing out that search results were shifting markedly, the system felt “hot” in industry jargon, which heralded the imminent arrival of the Google June 2025 core update. In addition, it had been quite a while since the previous core update, despite Google representatives having said there would be more and more frequent core updates.
(more…)New York Times approves certain uses of Artificial Intelligence (AI) in the newsroom
According to Semafor, The New York Times (NYT), one of the most combative outlets against big tech companies that use generative Artificial Intelligence (AI), has allegedly given the green light to using AI within the newsroom for tasks not directly related to news stories, such as social media texts and SEO-optimized headlines, among others.
(more…)My book on CMS, now available
Back in 2020, I set out to write my own book on web content management systems (CMS). Over time, I worked on the chapters little by little, in an unstructured way and with plenty of stops and starts. All those efforts have now led to the very first edition of my book, “Gestores de contenido (CMS) para audiencias masivas en 2025.”
(more…)All media outlets are the same when it comes to CMS
Opinion artible by CMS MAG Director, Jorge Mediavilla
I’ve been running CMS MAG for a long time in Spain. During this period, countless editors-in-chief have contacted me seeking advice. And they all seem to follow a clear pattern.
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