For some time, many observers had been pointing out that search results were shifting markedly, the system felt “hot” in industry jargon, which heralded the imminent arrival of the Google June 2025 core update. In addition, it had been quite a while since the previous core update, despite Google representatives having said there would be more and more frequent core updates.
Perhaps the plans changed with the irruption of AI; we will never really know. What we do know is that the Google June 2025 core update has now been officially announced and could easily take up to three weeks to complete.
For the time being, at CMS MAG we do not recommend taking any action even if we see drops in Google traffic on our projects. It is wise to wait until the change has fully run its course.
By its very nature, this change to Google’s algorithm can affect anyone: it is a general update and could potentially impact any query in any industry.
As always, the update will finish rolling out and little further information will be provided, so it will fall to us and to SEO professionals to work out which changes may have been introduced.
* Original article written in Spanish, translated with chatGPT and reviewed in English by Jorge Mediavilla.
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