In the CMS industry, some companies focus on creating and managing content management systems, but it’s unclear why they’re even in this business because they don’t believe in content.
Among these companies selling software to manage content, while simultaneously dismissing its importance, there are two levels of detachment.
At the most basic level, they don’t create content because—ironically—they don’t believe in the power or benefits of good content. Creating it seems like too much effort or simply not worth it. They claim to be experts, but they don’t need to prove it.
On a second, even more toxic and absurd level, you’ll find CMS companies that not only fail to communicate (though some are improving lately) but also go a step further. If you gain their confidence, they’ll confess that the publishing business is doomed and that journalists are nothing but lazy freeloaders.
This sounds like a horror movie. The problem is that it’s as real as life itself. That’s why, when choosing a CMS, you should test not only the company’s knowledge of the publishing sector but also its passion for the field.
Better yet, just contact me to switch CMS. I’ll never tell you which companies are the toxic ones, but you can trust me to do everything I can to make sure you don’t end up with one of them.
These companies are true black holes. Once they’ve drawn you in and you’ve crossed the event horizon—signed the contract—the process of spaghettification begins, eventually disintegrating you in their core: a tangled mess of too many clients, scarce resources, half-truths, convoluted processes, and an overwhelming backlog.
In these conditions, time stretches and warps, just like in a black hole, until a ticket that should take two weeks to resolve ends up taking six months—or more. Sound familiar?
I met someone at my AInnovación event who either just entered—or is about to enter (I’ll leave that vague on purpose)—a black hole with a cheerful naivety, like the protagonist of Interstellar, one of my favorite films. By the way, I recently discovered a fitting second interpretation of the movie: the protagonist is dead from the beginning, just like in The Sixth Sense.
* Opinion piece by Jorge Mediavilla, Editor-in-Chief of CMS MAG
Note: Article originally written in Spanish, translated with ChatGPT, and reviewed in english by the author, Jorge Mediavilla.
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