Many are the moves currently taking place at Protecmedia. The veteran Spanish technology company, which has its own CMS among other products, was acquired in 2023 by Valsoft and, after two years, has decided to undertake deeper changes than those that had been taking place until now, which were not few.
The most significant at present is the change of CEO, a position to which José Luis Núñez Fernández-Vivanco has been appointed, as he himself confirms on social media. This appointment would be aligned with the departure of long standing members of the company who had been there for several decades.
Protecmedia, who usually attend the largest CMS & AI event organized by CMS MAG each year, already shared with us in 2025 their expert vision of journalism and informed us that they were working on a complete overhaul of the CMS in line with that vision. That intervention was recorded and can be viewed on our YouTube channel.
Núñez, who joins Protecmedia after three years at Unidad Editorial as Chief Digital Transformation Officer, stated on his social media: “I am beginning a new professional stage as CEO of Protecmedia, a global leader in solutions for Media and that has spent more than 45 years supporting them and, now, helping them successfully navigate the seas of artificial intelligence (AI)”.
The new CEO has work ahead of him, many digital products to lead, some far more economically profitable than others, and he will surely need to continue making tough decisions to redirect a company that was a leader in web content management systems for newspapers a few decades ago, but that unfortunately no longer enjoys the prominence it once had.
Despite everything, Protecmedia has outstanding professionals and digital newspapers around the globe that use its CMS, among other products.
The new CEO of Protecmedia recently launched the book “The Hybrid Newsroom”.
* Original article written in Spanish, translated with AI and reviewed in English by Jorge Mediavilla.
