We have spoken at length about Google AI Overviews and how they are taking a significant amount of organic traffic away from the open web by providing answers based on sources of questionable credibility and containing errors. Well, SEO expert Aleyda Solís warns us that there is more going on in Google Search thanks to a study.
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Free Google Ads credit, why you shouldn’t use it
A new wave of free credit to invest in Google Ads is arriving in email inboxes and I think it’s good to quickly clarify why you shouldn’t use it, especially if you don’t really know what you’re doing. This will be the usual thing, since it’s credit for new accounts, especially aimed at beginners. There are plenty of reasons:
(more…)Create your professional digital newspaper for free in 2026
Nowadays there is a huge number of digital platforms that let you create a simple blog even for free, but in this article we are going to talk about how to create a professional digital newspaper, something that in 2026 requires a set of requirements and features that are necessary to succeed. In addition, you have to keep in mind that we are already fully immersed in the era of generative artificial intelligence (AI) and this brings some additional considerations.
(more…)Adobe acquires Semrush for 1.9 billion dollars.
Adobe and Semrush Holdings have reached an agreement valued at 1.9 billion dollars for the services of the latter, a well known company that provides SEO and GEO search data to businesses and media outlets, to become part of the former. Adobe already has a large array of products aimed at marketing professionals.
(more…)Google Search June 2025 core update ends: Check whether you won or lost audience
A few days ago we reported Google’s decision to launch a new Google Search core update. It began on 30 June and has now finished after just over half a month of rollout. Now, according to Google itself, the rollout is complete and it is time to see whether our site has climbed or fallen in Google’s rankings.
(more…)AVIF image: here are the reasons why you should already be using this image format
If you’re still using the JPG image format, it’s not exactly a big mistake, but you should know it’s no longer state-of-the-art. Some time ago, a new format called WebP outpaced it by a long shot and now a new format has become widespread that you should adopt right away: the AVIF image format.
(more…)An SEO expert shares editorial tips for ranking news on Google
Thanks to an insightful article by Barry Adams, a leading professional in news media SEO, we came across a piece focused on optimizing news stories for SEO in digital newspapers. What’s notable is that it zeroes in on purely editorial considerations, setting aside issues of authority and technical factors. Let’s review the points he raises and add a bit of personal experience along the way.
(more…)Google requires Javascript to block SEO tools
In recent days, the community has been surprised by Google’s latest decision. The tech giant has begun requiring users to enable JavaScript. Google quietly updated its search box to demand that all users, including bots, have JavaScript turned on when performing searches.
(more…)Matt Mullenweg deactivates accounts of several contributors threatening to fork WordPress
The WPdrama appears far from over. In yet another twist—detailed in an article by Matt Mullenweg himself, owner of Automattic and one of the creators of WordPress—several prominent figures who threatened to fork WordPress (i.e., create a new product by branching off the open-source code) have been urged to follow through on their plan.
(more…)The December 2024 core update for Google Search has begun
The November 2024 core update for Google Search has just wrapped up, and Google isn’t giving us a moment to catch our breath. The December 2024 core update is already rolling out, introducing changes to the search engine and, presumably, to Google Discover—though once again, we have very little information to work with.
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