The November 2024 core update of Google Search has been finalized, allowing us to analyze our data in Google Search Console, Analytics, or similar tools to determine whether we’ve gained or lost traffic.
This core update started on November 11 and lasted 24 days, which falls within the typical timeframe for Google updates.
What might be less typical, however, is the low volatility observed during this update, as reflected in the following traffic data. This leads us to believe that the changes introduced may not have been as significant as some previous updates.
It’s important to remember that the goal of these Google algorithm updates is to showcase more useful content and reduce the prominence of content designed specifically to cater to Google’s algorithms. However, judging by the criticism, it seems they may not yet be fully achieving this objective lately.
It’s also worth noting that this update coincided with Black Friday, one of the busiest shopping periods of the year.
Now is the time to assess how we’ve fared following the update and to identify the winners and losers. We’ll be sharing more information on this soon.
Note: Article originally written in Spanish, translated with ChatGPT, and reviewed in english by Jorge Mediavilla.
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