Google Ads

  • A new study confirms that your traffic drop is not only due to AI Overviews, there is something else

    A new study confirms that your traffic drop is not only due to AI Overviews, there is something else

    We have spoken at length about Google AI Overviews and how they are taking a significant amount of organic traffic away from the open web by providing answers based on sources of questionable credibility and containing errors. Well, SEO expert Aleyda Solís warns us that there is more going on in Google Search thanks to a study.

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  • Free Google Ads credit, why you shouldn’t use it

    Free Google Ads credit, why you shouldn’t use it

    A new wave of free credit to invest in Google Ads is arriving in email inboxes and I think it’s good to quickly clarify why you shouldn’t use it, especially if you don’t really know what you’re doing. This will be the usual thing, since it’s credit for new accounts, especially aimed at beginners. There are plenty of reasons:

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