It finally seems something is shifting over AI Overviews and Google’s latest exercise of market power. Reuters has exclusively revealed that a group of independent publishers has filed an antitrust complaint, largely because there is no effective way to opt-out of Google’s AI without completely destroying traffic from Google Search.
(more…)Google Search
It’s official: Google June 2025 core update launched
For some time, many observers had been pointing out that search results were shifting markedly, the system felt “hot” in industry jargon, which heralded the imminent arrival of the Google June 2025 core update. In addition, it had been quite a while since the previous core update, despite Google representatives having said there would be more and more frequent core updates.
(more…)Cloudflare CEO calls AI an “existential threat” to content creators
AI, and more specifically Google, is breaking the Internet as we know it today. In this post, Cloudflare’s CEO, Matthew Prince, has once again emphasised that quality content creators are not being adequately protected. According to this executive, when a search engine integrates AI in its current form, it practically sends no traffic back to the source, contradicting what Google claims.
(more…)How to access AI overviews data
Google does not provide figures for its AI Overviews because it claims the project is still liable to change. The truth, however, is that the data would not work in its favour, even though the company could publish them in the not-too-distant future. All that changes now thanks to Sistrix: content creators no longer have to wait for Google’s goodwill, because these metrics are already within reach.
(more…)The December 2024 core update for Google Search has begun
The November 2024 core update for Google Search has just wrapped up, and Google isn’t giving us a moment to catch our breath. The December 2024 core update is already rolling out, introducing changes to the search engine and, presumably, to Google Discover—though once again, we have very little information to work with.
(more…)Does Google Penalize AI-Generated Content? An Experiment Provides Answers
The team at Semrush has analyzed 20,000 blog articles, surveyed over 700 Semrush users, and interviewed industry experts to address a critical question: Does Google penalize AI-generated content?
(more…)Google November 2024 core update completed
The November 2024 core update of Google Search has been finalized, allowing us to analyze our data in Google Search Console, Analytics, or similar tools to determine whether we’ve gained or lost traffic.
(more…)Did you know Chrome generates engagement stats from your browsing?
Yes, it does—and checking it is surprisingly simple. All you need to do is open your Google Chrome browser and type the following into the address bar: chrome://site-engagement/. Once you hit enter, you’ll be presented with engagement stats that show your loyalty to the websites you visit.
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