We are living in the new era of generative artificial intelligence (AI), and we have already talked on previous occasions about the enormous impact AI is going to have on CMS from several points of view. The future becomes reality now with the launch of Wix Harmony, the new AI website builder that strongly resembles other proposals such as those from Automattic or Adobe.
It was Avishai Abrahami, the CEO and co founder of Wix, who shared the news. According to this executive, the “vibe coding” experience (generating code with artificial intelligence), something absolutely everyone is experimenting with, used to end in resounding failures.
Wix Harmony, still according to Avishai, would be the answer to all those failures, an AI website builder that puts users in the driver’s seat of the page editing experience with WIX. It offers great flexibility and all the power of “vibe coding” to create exactly the websites the user needs.
How you implement AI matters, a lot. Wix has understood this well and they have not decided to sprinkle AI across the entire CMS, instead they have completely changed the architecture. Under the hood is the same Wix that is so popular, so stability is not compromised. AI has been integrated as a component within the system and is part of it, but at the same time it is isolated so it can evolve without breaking the entire project.
Within Harmony, Aria is the AI agent that works alongside you. You can ask Aria to redesign a page, adjust a color palette, add commerce functionality, or help you understand how a specific feature works. It is not a generator that helps you once and then forgets about you, rather it is an AI agent that works with you while you build and maintain your site or your business.
And Avishai ends his message by reminding us of what we at CMS MAG already know, that websites and CMS will increasingly behave like an agent that will talk, listen, act, and connect with other agents to do real work. What remains to be seen is whether the final result is satisfactory and meets business expectations.
At Wix they end up confirming that they will continue evolving Wix Harmony so the CMS feels less static, so it generates websites that feel less like documents and more like living systems that run your business.
* Original article written in Spanish, translated with AI and reviewed in English by Jorge Mediavilla.
