It has been a few months since we last caught up with global CMS market share. We are going to make up for that lapse by providing the latest figures, in which WordPress is, of course, the clear number 1, yet for some time it has been showing signs of stagnation and, in fact, its share is slowly declining, according to W3Techs. WordPress is, of course, the clear number 1, yet for some time it has been showing signs of stagnation and, in fact, its share is slowly declining, according to W3Techs.
The WordPress numbers are excellent. It boasts more than 43 per cent usage across the internet and a 61 per cent CMS market share, yet Automattic is not overly satisfied because uptake of the platform has not grown for some time—a bad look when seeking additional funding and investors. WordPress enjoys more than 43 per cent usage and a 61 per cent market share, yet Automattic is uneasy because adoption has stalled.
Below we offer the latest CMS share figures on the internet, using the July 2025 data: Below, we offer the latest CMS market-share figures for July 2025.
| Pos. | CMS | Usage | Change | Market share | Change |
| 1. | WordPress | 43.4% | -0.1% | 61.0% | -0.2% |
| 2. | Shopify | 4.8% | 6.7% | ||
| 3. | Wix | 3.9% | +0.1% | 5.4% | +0.1% |
| 4. | Squarespace | 2.4% | 3.3% | ||
| 5. | Joomla | 1.4% | -0.1% | 2.0% | -0.1% |
| 6. | Webflow | 0.8% | 1.2% | ||
| 7. | Drupal | 0.8% | 1.2% | ||
| 8. | Adobe Systems | 0.8% | 1.1% | ||
| 9. | Tilda | 0.7% | 1.0% | ||
| 10. | Duda | 0.7% | 1.0% | +0.1% | |
| Copyright © July 2025 W3Techs.com | |||||
While the above numbers are important because they show the state of the market right now, at CMS MAG we always like to look back year-on-year to see how the trends are evolving (in market-share terms): At CMS MAG we always like to look back year-on-year to see how the trends are evolving.
2024 | 2025 | |
| 01-jul | 01-jul | |
| No CMS | 30.8% | 28.8% |
| WordPress | 43.4% | 43.4% |
| Shopify | 4.4% | 4.8% |
| Wix | 2.8% | 3.9% |
| Squarespace | 2.1% | 2.4% |
| Joomla | 1.7% | 1.4% |
| Webflow | 0.7% | 0.8% |
| Drupal | 1.0% | 0.8% |
| Adobe Systems | 0.9% | 0.8% |
| Tilda | 0.5% | 0.7% |
| Duda | 0.5% | 0.7% |
| PrestaShop | 0.8% | 0.6% |
| Google Systems | 0.7% | 0.6% |
If we look at the numbers year on year, we see that WordPress is not growing, whereas its closest competitors, Wix and Squarespace, are. Both are increasing their market share, Wix in particular. A few years ago WordPress rolled out Gutenberg, its block editor, precisely to compete with these two CMSs. Today Gutenberg is mature, yet many still appear to prefer Wix and Squarespace’s proprietary solutions. Year-on-year figures show WordPress static while its nearest rivals—especially Wix—keep gaining ground.
Shopify always deserves an honourable mention: it continues to grow healthily and is the second-most-used CMS, remarkable given that it is an online-store content manager. Its ease of use, optimisation and monetisation model surely underpin this success. Shopify continues to grow healthily and is now the second-most-used CMS.
And now we reach the sad point: Joomla continues to shed market share at pace, and the same can be said of Drupal, in a slump that has been dragging on for years and threatens to wipe out the major open-source CMSs outside WordPress. Joomla’s future may be the darkest, because at least Drupal has launched Drupal CMS to broaden its audience. Joomla keeps haemorrhaging market share, and Drupal is suffering a similar long-running decline.
Webflow is growing and is taking advantage of Drupal’s decline to slip in above it and immediately ahead of Joomla—certainly a CMS we need to keep a close eye on. Webflow is growing, slipping ahead of Drupal and just above Joomla—definitely one to watch.
* Original article written in Spanish, translated with chatGPT and reviewed in English by Jorge Mediavilla.
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