Arc XP, The Washington Post’s web content management system (CMS) that over the years has shifted toward a digital experience platform (DXP), has reached an agreement with Editoria Italia, the Italian media group that has publications such as Libero, Il Giornale, Il Tempo, Corriere di Viterbo, Corriere di Rieti and Moneta.
According to a press release, Editoria Italia has decided to make a major bet and investment at a complicated time for online newspapers, when media outlets find themselves at a crossroads due to AI, among other reasons.
The new platform promises to bring the group multisite publishing, faster experimentation with new formats and products and a deeper use of first-party data to personalize experiences and build stronger relationships with readers.
Nicola Speroni, CEO of Editoria Italia, explains the decision to change the group’s CMS this way: “We needed a platform designed for this reality, not one built for the past. Arc XP offers us an intelligent, AI-powered foundation to simplify operations, accelerate publishing and position our brands for the long-term growth of digital journalism”.
By standardizing the group’s publishing software, Editoria Italia wants to get closer to readers and behave in a more editorially agile way, as well as reduce complexity, enable new capabilities across all its brands and create a scalable foundation for future innovation.
Another strong European win for Arc XP, for a CMS that some time ago operated somewhat autonomously and that a few months ago was integrated again into The Washington Post newspaper to be closer to the newsroom and once again live journalism, its needs and its urgency. Unfortunately, WaPo has been in the news these days because of the decision to lay off a large part of its staff, which has prompted the resignation of its CEO.
This software is powerful and complex, so Editoria Italia will need an internal team of engineers who can deliver a solid implementation or else hire a partner to do so if they want to succeed.
* Original article written in Spanish, translated with AI and reviewed in English by Jorge Mediavilla.
