Jorge Mediavilla

  • Google’s decisions start to have consequences for CMS and DXP companies

    Google’s decisions start to have consequences for CMS and DXP companies

    Google’s latest decisions, given its de facto monopoly position in many digital domains, are starting to have consequences. The situation, in general, in the world of journalism at major outlets, with a few exceptions, is one of depression and weariness after the arrival of AI Overviews, the growing prominence of AI Mode, changes in Google Discover and the latest Google update, which has once again reduced traffic for many outlets in Google Search.

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  • Predictions and journalism trends for 2026 and how the CMS or DXP should contribute

    Predictions and journalism trends for 2026 and how the CMS or DXP should contribute

    A lot has happened since the launch of ChatGPT, a product that surprised insiders and outsiders on November 30, 2022 and changed the history of the internet forever. Even though some time has passed, even today we still have to point again to generative artificial intelligence (AI) as a trend for 2026. The reason is that its applications and implications are so many and so far reaching that they keep surprising us every year, which makes it impossible for it to drop off the list of predictions and trends for 2026.

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  • WordPress, AEM and Contentful, the most used CMS in 2025 according to Cloudflare’s year summary

    WordPress, AEM and Contentful, the most used CMS in 2025 according to Cloudflare’s year summary

    Cloudflare has released its annual summary on its Radar website, a site that compiles a large amount of interesting data about Internet usage, traffic, most used services and much more. Specifically in the latter category, in adoption and usage data, we find information about the most popular CMS in 2025 and, of course, WordPress is king.

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  • Joomla earns the prestigious recognition of being a digital public good

    Joomla earns the prestigious recognition of being a digital public good

    Joomla has achieved a major new milestone: this well known open source CMS has been recognized as a digital public good by the Digital Public Goods Alliance, an initiative backed by the United Nations. This well known open source CMS has been recognized as a digital public good by the Digital Public Goods Alliance, an initiative backed by the United Nations.

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  • Headless CMS and DXP are not quite taking off for these reasons

    Headless CMS and DXP are not quite taking off for these reasons

    When choosing a CMS, many parameters must be considered. One of them is undoubtedly the choice between a traditional monolithic architecture, in which backend and frontend remain an inseparable marriage, or choosing the modern headless architecture. Opting for the latter has many advantages and some drawbacks, but it seems the market has not correctly perceived those advantages or has thought that the drawbacks are too great, since at CMS MAG we do not see a strong reception for headless in Spain.

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  • AI cost savings are not enough

    AI cost savings are not enough


    Opinion piece by the director of CMS MAG, Jorge Mediavilla

    Time flies. Before you know it you find yourself pushing fifty and that, whether you like it or not, gives you some experience. Enough to know that if the plan in a company or another organization like a political party is to cut costs, then you had better look for another party or company.

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  • A study shows that the traffic major AI platforms send to news outlets is negligible

    A study shows that the traffic major AI platforms send to news outlets is negligible

    A recent study by GfK DAM, the official measurement system for Spain’s media industry, is very clear about artificial intelligence: less than 0.2% of queries to tools like ChatGPT or Perplexity end in a click to a news story. In this context, the challenge for news outlets is enormous because it is no longer a matter of big tech leaning toward zero click, it is that it is truly almost zero.

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  • A study shows that the traffic that major AI platforms send to media outlets is negligible

    A study shows that the traffic that major AI platforms send to media outlets is negligible

    A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.

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  • A new Spanish American media outlet is renewing itself with Arc XP

    A new Spanish American media outlet is renewing itself with Arc XP

    On LinkedIn we have come across several posts indicating that the Argentine outlet El Cronista, one of the most important in the economic field, is already operating with The Washington Post technology. It is a new client for Arc XP in Spanish speaking Latin America, a region where it has achieved wide adoption.

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  • Forrester Wave Q4 2025 for DXP: Adobe, Optimizely, Salesforce and Sitecore as Leaders

    Forrester Wave Q4 2025 for DXP: Adobe, Optimizely, Salesforce and Sitecore as Leaders

    At CMS MAG we have had access to the Forrester Wave or Forrester Wave report in which we can see the global leaders in Digital Experience Platforms (DXP in its English acronym).

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