A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
(more…)Jorge Mediavilla
A new Spanish American media outlet is renewing itself with Arc XP
On LinkedIn we have come across several posts indicating that the Argentine outlet El Cronista, one of the most important in the economic field, is already operating with The Washington Post technology. It is a new client for Arc XP in Spanish speaking Latin America, a region where it has achieved wide adoption.
(more…)Forrester Wave Q4 2025 for DXP: Adobe, Optimizely, Salesforce and Sitecore as Leaders
At CMS MAG we have had access to the Forrester Wave or Forrester Wave report in which we can see the global leaders in Digital Experience Platforms (DXP in its English acronym).
(more…)Adobe acquires Semrush for 1.9 billion dollars.
Adobe and Semrush Holdings have reached an agreement valued at 1.9 billion dollars for the services of the latter, a well known company that provides SEO and GEO search data to businesses and media outlets, to become part of the former. Adobe already has a large array of products aimed at marketing professionals.
(more…)Dries Buytaert, founder of Drupal, admits his biggest mistake
In this new blog post, Dries Buytaert, who founded Drupal and spent many years as one of Acquia’s most senior leaders, openly shares what he sees as one of the biggest mistakes in Acquia’s history. The mistake in question was shutting down a product called Acquia Gardens, a SaaS (Software as a Service) platform that allowed anyone to create Drupal websites without needing to write code.
(more…)Creating WordPress blocks is easier than ever with the new Telex
Automattic has introduced Telex, an experimental tool that generates WordPress blocks using generative AI from natural language instructions with the goal of speeding up development and reducing technical complexity. Telex is designed to turn descriptions into functional blocks and for the time being it is offered as an experiment free of charge (in the future we will see whether it does not become a paid service).
(more…)Orchestration is redefining the role of CMS platforms
Dries Buytaert, the founder of Drupal, comments in his blog, which is always a source of great articles, on what he calls orchestration and how this is gaining importance in the marketing and technology sector. The key transformation is that the tech stack as such is losing centrality, since orchestration lets it behave like a network in which previously disconnected pieces of software can operate as connected nodes.
(more…)CMS market in October 2025: stability in the top 5, not so much in the rest
We are going to update the global CMS market share figures and since there is usually little month to month difference it is better to analyse the trends. WordPress (WP) remains the clear king of the Internet with 43,2% usage and more than 60% market share although in this latter figure it falls 0,2% month over month.
(more…)WordPress publishes dizzying security data and confirms it is not a game
WordPress.com raises the alert on security with some dizzying figures. Its Web Application Firewall (WAF) has blocked close to 12,000 requests per second of unwanted or malicious traffic in the last twelve months, in addition to 165 requests per second linked to attempts to exploit vulnerabilities.
(more…)This is exactly how Google Discover works
According to the SEO Director of the British newspaper The Telegraph, Harry Clarkson-Bennett, based on his own experience and the leaks that have occurred on the subject, this is exactly how Google works…
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