A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
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Creating WordPress blocks is easier than ever with the new Telex
Automattic has introduced Telex, an experimental tool that generates WordPress blocks using generative AI from natural language instructions with the goal of speeding up development and reducing technical complexity. Telex is designed to turn descriptions into functional blocks and for the time being it is offered as an experiment free of charge (in the future we will see whether it does not become a paid service).
(more…)OpenAI renews its commitment to open source and the democratisation of AI with gpt-oss-20b
In an unexpected turn of events, OpenAI has released two new open-source models, gpt-oss-120b and the slightly more modest yet equally powerful gpt-oss-20b, which most users will find far more appealing because it needs only a 16 MB graphics card to run smoothly.
(more…)Cloudflare alleges Perplexity is still playing dirty
Major technology companies are currently engaged in an unbridled, lawless scramble for the most valuable data, harvesting material even when its authors expressly forbid its use by artificial-intelligence firms. Everyone has played dirty at some point, but Perplexity appears to be the worst offender, so media outlets and businesses that already have agreements with the company should ask themselves whether partnering with an organisation that shows not the slightest trace of ethics is advisable.
(more…)Cloudflare CEO calls AI an “existential threat” to content creators
AI, and more specifically Google, is breaking the Internet as we know it today. In this post, Cloudflare’s CEO, Matthew Prince, has once again emphasised that quality content creators are not being adequately protected. According to this executive, when a search engine integrates AI in its current form, it practically sends no traffic back to the source, contradicting what Google claims.
(more…)How to access AI overviews data
Google does not provide figures for its AI Overviews because it claims the project is still liable to change. The truth, however, is that the data would not work in its favour, even though the company could publish them in the not-too-distant future. All that changes now thanks to Sistrix: content creators no longer have to wait for Google’s goodwill, because these metrics are already within reach.
(more…)OpenAI reaches to another major deal with a media group: The Washington Post
Although the pace of deals brokered by OpenAI, the company behind ChatGPT, with news organisations appears to have slowed, a fresh agreement has just been announced with The Washington Post, owned by Jeff Bezos.
(more…)OpenAI is reportedly considering charging up to $20,000 a month for its top AI agent
Several American media outlets are echoing a report from The Information indicating that OpenAI may be planning to charge as much as $20,000 per month for its specialised AI agent tool.
(more…)The Guardian and OpenAI: new agreement between the tech giant and the publishing industry
The Guardian Media Group is the latest major media outlet to enter into an agreement with OpenAI, following in the footsteps of others. Under this deal, both parties will benefit: OpenAI gains access to the quality journalism produced by the renowned British newspaper.
(more…)How to implement AI effectively in a CMS
Whenever we get asked to write about trends in web content management systems (CMS) or Digital Experience Platforms (DXP), the first thing we highlight in CMS MAG these past few years is artificial intelligence, because it’s practically all anyone is talking about.
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