On November 30, 2022, OpenAI’s ChatGPT was launched, the first major generative artificial intelligence (AI) chatbot. It literally blew our minds from the very first moment despite its hallucinations and AI generated images of people with 6 fingers. A lot has happened since then, AI has improved greatly and it has also begun to be perfectly integrated into most CMS.
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GfK DAM data on AI in Spain shows a bleak future for the open web
GfK DAM, the measurement provider recommended by the industry, invited a group of journalists to review the impact of generative AI and chatbots in Spain using data from its digital measurement. The data could not be clearer and shows that users still want to stay informed, but not so much through the media outlets themselves. And unfortunately, the bad news does not end here…
(more…)Predictions and journalism trends for 2026 and how the CMS or DXP should contribute
A lot has happened since the launch of ChatGPT, a product that surprised insiders and outsiders on November 30, 2022 and changed the history of the internet forever. Even though some time has passed, even today we still have to point again to generative artificial intelligence (AI) as a trend for 2026. The reason is that its applications and implications are so many and so far reaching that they keep surprising us every year, which makes it impossible for it to drop off the list of predictions and trends for 2026.
(more…)A study shows that the traffic major AI platforms send to news outlets is negligible
A recent study by GfK DAM, the official measurement system for Spain’s media industry, is very clear about artificial intelligence: less than 0.2% of queries to tools like ChatGPT or Perplexity end in a click to a news story. In this context, the challenge for news outlets is enormous because it is no longer a matter of big tech leaning toward zero click, it is that it is truly almost zero.
(more…)A study shows that the traffic that major AI platforms send to media outlets is negligible
A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
(more…)Creating WordPress blocks is easier than ever with the new Telex
Automattic has introduced Telex, an experimental tool that generates WordPress blocks using generative AI from natural language instructions with the goal of speeding up development and reducing technical complexity. Telex is designed to turn descriptions into functional blocks and for the time being it is offered as an experiment free of charge (in the future we will see whether it does not become a paid service).
(more…)OpenAI renews its commitment to open source and the democratisation of AI with gpt-oss-20b
In an unexpected turn of events, OpenAI has released two new open-source models, gpt-oss-120b and the slightly more modest yet equally powerful gpt-oss-20b, which most users will find far more appealing because it needs only a 16 MB graphics card to run smoothly.
(more…)Cloudflare alleges Perplexity is still playing dirty
Major technology companies are currently engaged in an unbridled, lawless scramble for the most valuable data, harvesting material even when its authors expressly forbid its use by artificial-intelligence firms. Everyone has played dirty at some point, but Perplexity appears to be the worst offender, so media outlets and businesses that already have agreements with the company should ask themselves whether partnering with an organisation that shows not the slightest trace of ethics is advisable.
(more…)Cloudflare CEO calls AI an “existential threat” to content creators
AI, and more specifically Google, is breaking the Internet as we know it today. In this post, Cloudflare’s CEO, Matthew Prince, has once again emphasised that quality content creators are not being adequately protected. According to this executive, when a search engine integrates AI in its current form, it practically sends no traffic back to the source, contradicting what Google claims.
(more…)How to access AI overviews data
Google does not provide figures for its AI Overviews because it claims the project is still liable to change. The truth, however, is that the data would not work in its favour, even though the company could publish them in the not-too-distant future. All that changes now thanks to Sistrix: content creators no longer have to wait for Google’s goodwill, because these metrics are already within reach.
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