According to the SEO Director of the British newspaper The Telegraph, Harry Clarkson-Bennett, based on his own experience and the leaks that have occurred on the subject, this is exactly how Google works…
(more…)AInnovación 2025, a successful event that Google failed to overshadow
AInnovación 2025 took place the 24th of September, the great celebration of artificial intelligence (AI) and content that CMS MAG organizes every year. If last year’s edition was a discovery for many, this edition has been the moment of consolidation despite the bad luck that Google, despite having an office in Spain since 2003 (according to what I checked in chatGPT), waited until 2025 to hold its first Publisher Day in Spain, among other events that directly competed with those showcased at AInnovación 2025.
(more…)AI bot managers, the new trend inside CMS
Bots, the share of Internet traffic generated by machines rather than humans, have become a huge problem, largely driven by the rise of web scraping, a technique aimed at extracting information from websites in an automated way. In recent times it has grown considerably thanks to the spread of generative AI companies, so the question is what to do about it.
(more…)Google Search tests a new feature to choose sources for the Top Stories section
Google tests many things and not all of them end up working or being rolled out worldwide. In this case, it has been reported that they are testing in the United States and India a new feature that allows for a bit of personalization in the Google Search Top Stories module, one that traditionally stood out for sending a lot of traffic to media outlets, but which nowadays is also affected by AI Overviews.
(more…)First major lawsuit in Europe against Google over its use of AI in its search engine
It finally seems something is shifting over AI Overviews and Google’s latest exercise of market power. Reuters has exclusively revealed that a group of independent publishers has filed an antitrust complaint, largely because there is no effective way to opt-out of Google’s AI without completely destroying traffic from Google Search.
(more…)It’s official: Google June 2025 core update launched
For some time, many observers had been pointing out that search results were shifting markedly, the system felt “hot” in industry jargon, which heralded the imminent arrival of the Google June 2025 core update. In addition, it had been quite a while since the previous core update, despite Google representatives having said there would be more and more frequent core updates.
(more…)Cloudflare CEO calls AI an “existential threat” to content creators
AI, and more specifically Google, is breaking the Internet as we know it today. In this post, Cloudflare’s CEO, Matthew Prince, has once again emphasised that quality content creators are not being adequately protected. According to this executive, when a search engine integrates AI in its current form, it practically sends no traffic back to the source, contradicting what Google claims.
(more…)How to access AI overviews data
Google does not provide figures for its AI Overviews because it claims the project is still liable to change. The truth, however, is that the data would not work in its favour, even though the company could publish them in the not-too-distant future. All that changes now thanks to Sistrix: content creators no longer have to wait for Google’s goodwill, because these metrics are already within reach.
(more…)WordPress forms its official Artificial Intelligence (AI) team
We already knew that WordPress.com was betting everything on artificial intelligence (AI). Evidence of this was the launch of its new AI-based product, which lets you start a site from scratch with great ease. The latest development is that an AI team has been formally established within WordPress, whose aim is to accelerate and coordinate AI projects across the entire WordPress ecosystem.
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