A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
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Cloudflare alleges Perplexity is still playing dirty
Major technology companies are currently engaged in an unbridled, lawless scramble for the most valuable data, harvesting material even when its authors expressly forbid its use by artificial-intelligence firms. Everyone has played dirty at some point, but Perplexity appears to be the worst offender, so media outlets and businesses that already have agreements with the company should ask themselves whether partnering with an organisation that shows not the slightest trace of ethics is advisable.
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