We have spoken at length about Google AI Overviews and how they are taking a significant amount of organic traffic away from the open web by providing answers based on sources of questionable credibility and containing errors. Well, SEO expert Aleyda Solís warns us that there is more going on in Google Search thanks to a study.
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Wix goes all in on the AI era with Harmony and Aria

We are living in the new era of generative artificial intelligence (AI), and we have already talked on previous occasions about the enormous impact AI is going to have on CMS from several points of view. The future becomes reality now with the launch of Wix Harmony, the new AI website builder that strongly resembles other proposals such as those from Automattic or Adobe.
(more…)Not everything is trouble for The Washington Post: Arc XP announces a deal with Editoria Italia

Arc XP, The Washington Post’s web content management system (CMS) that over the years has shifted toward a digital experience platform (DXP), has reached an agreement with Editoria Italia, the Italian media group that has publications such as Libero, Il Giornale, Il Tempo, Corriere di Viterbo, Corriere di Rieti and Moneta.
(more…)AI cost savings are not enough

Opinion piece by the director of CMS MAG, Jorge MediavillaTime flies. Before you know it you find yourself pushing fifty and that, whether you like it or not, gives you some experience. Enough to know that if the plan in a company or another organization like a political party is to cut costs, then you had better look for another party or company.
(more…)A study shows that the traffic major AI platforms send to news outlets is negligible

A recent study by GfK DAM, the official measurement system for Spain’s media industry, is very clear about artificial intelligence: less than 0.2% of queries to tools like ChatGPT or Perplexity end in a click to a news story. In this context, the challenge for news outlets is enormous because it is no longer a matter of big tech leaning toward zero click, it is that it is truly almost zero.
(more…)A study shows that the traffic that major AI platforms send to media outlets is negligible

A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
(more…)Adobe acquires Semrush for 1.9 billion dollars.

Adobe and Semrush Holdings have reached an agreement valued at 1.9 billion dollars for the services of the latter, a well known company that provides SEO and GEO search data to businesses and media outlets, to become part of the former. Adobe already has a large array of products aimed at marketing professionals.
(more…)Creating WordPress blocks is easier than ever with the new Telex

Automattic has introduced Telex, an experimental tool that generates WordPress blocks using generative AI from natural language instructions with the goal of speeding up development and reducing technical complexity. Telex is designed to turn descriptions into functional blocks and for the time being it is offered as an experiment free of charge (in the future we will see whether it does not become a paid service).
(more…)Orchestration is redefining the role of CMS platforms

Dries Buytaert, the founder of Drupal, comments in his blog, which is always a source of great articles, on what he calls orchestration and how this is gaining importance in the marketing and technology sector. The key transformation is that the tech stack as such is losing centrality, since orchestration lets it behave like a network in which previously disconnected pieces of software can operate as connected nodes.
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