A lot has happened since the launch of ChatGPT, a product that surprised insiders and outsiders on November 30, 2022 and changed the history of the internet forever. Even though some time has passed, even today we still have to point again to generative artificial intelligence (AI) as a trend for 2026. The reason is that its applications and implications are so many and so far reaching that they keep surprising us every year, which makes it impossible for it to drop off the list of predictions and trends for 2026.
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AI cost savings are not enough
Opinion piece by the director of CMS MAG, Jorge MediavillaTime flies. Before you know it you find yourself pushing fifty and that, whether you like it or not, gives you some experience. Enough to know that if the plan in a company or another organization like a political party is to cut costs, then you had better look for another party or company.
(more…)A study shows that the traffic major AI platforms send to news outlets is negligible
A recent study by GfK DAM, the official measurement system for Spain’s media industry, is very clear about artificial intelligence: less than 0.2% of queries to tools like ChatGPT or Perplexity end in a click to a news story. In this context, the challenge for news outlets is enormous because it is no longer a matter of big tech leaning toward zero click, it is that it is truly almost zero.
(more…)A study shows that the traffic that major AI platforms send to media outlets is negligible
A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
(more…)Adobe acquires Semrush for 1.9 billion dollars.
Adobe and Semrush Holdings have reached an agreement valued at 1.9 billion dollars for the services of the latter, a well known company that provides SEO and GEO search data to businesses and media outlets, to become part of the former. Adobe already has a large array of products aimed at marketing professionals.
(more…)Creating WordPress blocks is easier than ever with the new Telex
Automattic has introduced Telex, an experimental tool that generates WordPress blocks using generative AI from natural language instructions with the goal of speeding up development and reducing technical complexity. Telex is designed to turn descriptions into functional blocks and for the time being it is offered as an experiment free of charge (in the future we will see whether it does not become a paid service).
(more…)Orchestration is redefining the role of CMS platforms
Dries Buytaert, the founder of Drupal, comments in his blog, which is always a source of great articles, on what he calls orchestration and how this is gaining importance in the marketing and technology sector. The key transformation is that the tech stack as such is losing centrality, since orchestration lets it behave like a network in which previously disconnected pieces of software can operate as connected nodes.
(more…)Driesnote at DrupalCon Vienna: AI is rewriting the rules of CMS and the internet
The impact of generative artificial intelligence AI is huge in our lives and it is also huge in content management systems (CMS). Drupal is by no means unaware of a train it necessarily has to catch: Dries Buytaert, Drupal founder, said at DrupalCon Vienna that AI is both storm and path and that it is a change that must definitely be surfed.
(more…)Orchestration is redefining the role of CMSs
Dries Buytaert, founder of Drupal, writes on his blog, which is always a source of strong articles, about what he calls orchestration and how it is gaining importance in the marketing and technology space. The big shift is that the tech stack itself now matters less because it is beginning to act as a network thanks precisely to orchestration, so that previously disconnected software pieces can operate as connected nodes.
(more…)AInnovación 2025, a successful event that Google failed to overshadow
AInnovación 2025 took place the 24th of September, the great celebration of artificial intelligence (AI) and content that CMS MAG organizes every year. If last year’s edition was a discovery for many, this edition has been the moment of consolidation despite the bad luck that Google, despite having an office in Spain since 2003 (according to what I checked in chatGPT), waited until 2025 to hold its first Publisher Day in Spain, among other events that directly competed with those showcased at AInnovación 2025.
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