A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
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Adobe acquires Semrush for 1.9 billion dollars.
Adobe and Semrush Holdings have reached an agreement valued at 1.9 billion dollars for the services of the latter, a well known company that provides SEO and GEO search data to businesses and media outlets, to become part of the former. Adobe already has a large array of products aimed at marketing professionals.
(more…)Creating WordPress blocks is easier than ever with the new Telex
Automattic has introduced Telex, an experimental tool that generates WordPress blocks using generative AI from natural language instructions with the goal of speeding up development and reducing technical complexity. Telex is designed to turn descriptions into functional blocks and for the time being it is offered as an experiment free of charge (in the future we will see whether it does not become a paid service).
(more…)Orchestration is redefining the role of CMS platforms
Dries Buytaert, the founder of Drupal, comments in his blog, which is always a source of great articles, on what he calls orchestration and how this is gaining importance in the marketing and technology sector. The key transformation is that the tech stack as such is losing centrality, since orchestration lets it behave like a network in which previously disconnected pieces of software can operate as connected nodes.
(more…)Driesnote at DrupalCon Vienna: AI is rewriting the rules of CMS and the internet
The impact of generative artificial intelligence AI is huge in our lives and it is also huge in content management systems (CMS). Drupal is by no means unaware of a train it necessarily has to catch: Dries Buytaert, Drupal founder, said at DrupalCon Vienna that AI is both storm and path and that it is a change that must definitely be surfed.
(more…)Orchestration is redefining the role of CMSs
Dries Buytaert, founder of Drupal, writes on his blog, which is always a source of strong articles, about what he calls orchestration and how it is gaining importance in the marketing and technology space. The big shift is that the tech stack itself now matters less because it is beginning to act as a network thanks precisely to orchestration, so that previously disconnected software pieces can operate as connected nodes.
(more…)AInnovación 2025, a successful event that Google failed to overshadow
AInnovación 2025 took place the 24th of September, the great celebration of artificial intelligence (AI) and content that CMS MAG organizes every year. If last year’s edition was a discovery for many, this edition has been the moment of consolidation despite the bad luck that Google, despite having an office in Spain since 2003 (according to what I checked in chatGPT), waited until 2025 to hold its first Publisher Day in Spain, among other events that directly competed with those showcased at AInnovación 2025.
(more…)AI bot managers, the new trend inside CMS
Bots, the share of Internet traffic generated by machines rather than humans, have become a huge problem, largely driven by the rise of web scraping, a technique aimed at extracting information from websites in an automated way. In recent times it has grown considerably thanks to the spread of generative AI companies, so the question is what to do about it.
(more…)Drupal: the best placed to succeed in the age of artificial intelligence (AI)?
Dries Buytaert, Drupal’s founder, is as unequivocal as other CMS and DXP leaders. The arrival of AI has completely reshaped the market; that is no longer in dispute. The question now is which platform the agencies or companies will choose to prosper in an AI-dominated world. On his blog, Buytaert argues that Drupal is the best-placed platform to prosper in the AI era.
(more…)OpenAI renews its commitment to open source and the democratisation of AI with gpt-oss-20b
In an unexpected turn of events, OpenAI has released two new open-source models, gpt-oss-120b and the slightly more modest yet equally powerful gpt-oss-20b, which most users will find far more appealing because it needs only a 16 MB graphics card to run smoothly.
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