GfK DAM, the measurement provider recommended by the industry, invited a group of journalists to review the impact of generative AI and chatbots in Spain using data from its digital measurement. The data could not be clearer and shows that users still want to stay informed, but not so much through the media outlets themselves. And unfortunately, the bad news does not end here…
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A study shows that the traffic major AI platforms send to news outlets is negligible
A recent study by GfK DAM, the official measurement system for Spain’s media industry, is very clear about artificial intelligence: less than 0.2% of queries to tools like ChatGPT or Perplexity end in a click to a news story. In this context, the challenge for news outlets is enormous because it is no longer a matter of big tech leaning toward zero click, it is that it is truly almost zero.
(more…)A study shows that the traffic that major AI platforms send to media outlets is negligible
A recent study by GfK DAM in Spain is very clear when it comes to Artificial Intelligence (AI): less than 0.2% of queries to tools such as ChatGPT or Perplexity end in a click through to a news story. In this context, the challenge for media outlets is enormous, since it is no longer just a trend among big tech companies toward zero click, it is that the figure is in practice almost zero.
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